“People who cannot distinguish between good and bad language, or who regard the distinction as unimportant, are unlikely to think carefully about anything else.”
B R Myers
As with any type of communication, non-verbal communication needs to be be tailored to the audience at which it is directed. To quote David Ogilvy, of renowned advertising agency Ogilvy & Mather, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”
At TACTICIAN, we can help refine your non-verbal communications to ensure they have maximum impact, both in terms of written content and visual power. We can review content for audience relevance, grammar, spelling and its power to deliver your desired outcomes. We can also make sure your documents look professional.
“The single biggest problem in communication is the illusion that it has taken place”.
George Bernard Shaw
Leadership Skills for Managers
“Well-designed visuals do more than provide information; they bring order to the conversation”.
Dale Ludwig and Greg Owen-Boger